"When I left college, I started reading lots of business books to include a few Sales books.
I recently reread Richard Grehalva’s ‘Unleashing the power of Consultative Selling’, Selling the way your customer wants to buy... Not the way you like to sell! I was looking for inspiration to help me explain what I knew to be true about Sales.
We deliver start your own business training for budding entrepreneurs. Our participants tend to grapple with the notion of Sales. As part of our workshops I shared some of the ideas presented in Richard’s book and participants have found them to be very useful.
The listening test is brilliant. The honest reaction was that most people failed it abysmally. This helps people to recognise their starting point and reflect on their approach.
Listening to your customer is not easy when you are so anxious and can’t wait to tell them about how brilliant your new business solution is.
The opening chapter of Consultative Selling set a fantastic tone. The Sales myths were just so insightful – it reminded me that one reason why people don’t like sales is that it involves talking to strangers, and what were we told when we were young, ‘Don’t talk to strangers’ .
The explanation of how the internet has changed the way we buy is even more powerful today seven years after publication of this book."